Lexus Command Performance, Famous Curves
Control is the ultimate expression of power. Because of this, the Lexus 2014 IS is engineered to take on some of the worlds most thrilling curves. The Command Performance campaign found its spirit in the form of a track by called "Rondo" which we licensed from the Austin Texas band, Ghostland Observatory. A driving rhythm scores this spot "Famous Curves" as the cars race through hairpin turns on the street as well the track. Since 1989, the Japanese luxury car manufacturer has increased sales outside its largest market, the USA, through an ongoing global expansion.