FXM Momentum, Action
The goal was to create a launch campaign for FX's brand new network with a distinct voice articulating the "Fearless" FXM identity. Through this piece we pull the audience into our bold, subversive world. Using our movie's vignettes there is a layering of elements building through the piece. Picture is given purpose by using music and images to manipulate our emotions, without a word of dialog. This focus creates a hypnotic and dramatic journey for our audience.