FXM Momentum Anthems

Coupled with Imaginary Forces for the visuals, our task was to brand this new movie network with anthemic pieces speaking in the tone, emotion and feeling of cinema. It is the building energy of the edit paired with the crescendo which gives form to the Momentum campaign. The goal was to create a launch campaign for FX's new network with a distinct voice articulating the "Fearless" FXM identity. The result takes shape in the form of three separate :60 spots that air on the network with the distinct themes of drama, action, and comedy. 

FXM, Slow Motion Campaign

For the launch of the FXM Network, Imaginary Forces and Easyfeel paired up on a quest to idealize the concept of getting lost in a moment. What does that feel like and how do we express it? There are moments within moments, where time does not seem to exist, and we find ourselves lost in thought. In movies, this can push into the story behind the story. All twelve 20 second vignettes are compiled here.