Kate Spade

When the client asked us to help them find a summer anthem, we utilized our creative resources to curate a playlist of emerging artists. We eventually landed on Nicky Youre (right before he began trending on TikTok), and licensed the song directly from the artist before he signed to Columbia Records and it exploded. The song has since been played over 300M times on Spotify alone, and the Kate Spade campaign has earned 5B TikTok impressions. Article Link