Lexus, Command Performance
Control is the ultimate expression of power. The Lexus ES is a stunning work of technology, giving you a reason to look twice. The Command Performance campaign found its spirit in the form of a track by called "Rondo" which we licensed from the Austin Texas band, Ghostland Observatory. A driving rhythm scores this spot "Mirrors" using this device to create some hypnotic visuals. Since 1989, the Japanese luxury car manufacturer has increased sales outside its largest market, the USA, through an ongoing global expansion.