Lexus, Command Performance

Control is the ultimate expression of power. This what Lexus bases their vehicles performance on. The Command Performance campaign found its spirit in the form of a track by called "Rondo" which we licensed from the Austin Texas band, Ghostland Observatory. A driving rhythm scores this spot called "Slalom" as the cars race through the desert. Since 1989, the Japanese luxury car manufacturer has increased sales outside its largest market, the USA, through an ongoing global expansion.