MTV Video Music Awards

The 2012 MTV Video Music Awards hit screens worldwide, featuring the best in pop music and a fresh new design centered around the beauty of being different. The Mill L.A design team and Easyfeel stepped up to the challenge of delivering the complete show package, including a full set of nominee broadcast elements. The result -- a striking new look, where we explored the concepts of space, time, and place while the footage and sound was distressed with a visual "grenade"-- contrasting the isolation and disquiet of the photography with a highly stylized digital imperfection. The idea was to focus in on some of the unusual beauty of America while drawing a parallel to the unique and diverse musical talent on the VMA stage.