Kenneth Cole, Sign of the Times
Kenneth Cole Productions, Inc. is well known for its socially conscious and often controversial advertising. Campaigns often incorporate topical issues, such as addressing Imelda Marcos'a shoe fetish in 1986 with the line, “Imelda Marcos bought 2,700 pairs of shoes. She could've at least had the courtesy to buy a pair of ours.” This online/instore piece plays with the idea of social networks and their relevance in world today. Sounds for the score come from source material such as iPhones, computers, and keyboard typing.