Puma Social, Spring

Shot by Kenneth Capello and edited by AJ Broadbent, this Puma in-store video was made for the Puma Social division of Puma. Original music was written to give a pulse to the season's look. This campaign embodies the essence of the classic lifestyle brand. Created in 1948, Puma continues to connect with the young and the young at heart in their quest to master the art of hanging out.