Roth Films: Identity

Working in conjunction with The Mill LA's design team, an identity was developed for newly-found movie production studio Roth Films. The Identity's first glimpse would be a part of the company's  production of Universal's "Snow White and The Huntsman". It was critical for the identity to not only be epic in the spirit of movie making, but also embody the essence of New York City, where the production company was created. How do you find something iconic that separates this company from an LA film company? Digging into things that were distinctly a part of the working life of NYC, the ever-present subway had a gravity that eventually came into focus.

Nvidia, Shield Launch

The Nvidia shield is a high-performance mobile gaming devices designed for serious gamers. Gaming can now be taken anywhere with the world's first gaming portable for open platforms, designed for untethered gameplay. This sound design intensive spot announces the arrival to gamers in the form of a first person shooter game.

Logitech: Play to Win

Logitech's Pro Gaming Mouse hits the market with support from top e-sports athletes. Crammed with the latest technology, the device has been embraced by gamers as top of the class. Created in lockstep with Chapeau, we set out to articulate the feeling of oneness with the gaming experience.

Nike VRS Convert Pro

The Nike mission statement is “To bring inspiration and innovation to every athlete in the world.” Nike's presents its newest and most technologically advanced golf gear- the Covert 2.0 driver. With Imaginary Forces, we paired up to create a sound design intensive broadcast campaign, highlighting the impact of these innovations in Nike's most advanced Golf products. The result is a dynamic back and forth between the solitude of being in the moment while playing vs. the technical gusto of the products.

FXM, Slow Motion

For the launch of the FXM Network, Imaginary Forces paired with Easyfeel, went on a quest to idealize the concept of getting lost in a moment. Furthermore, what does that feel like and how do we express it. There are moments within moments, where time does not seem to exist, and we find ourselves lost in thought. In movies, this can push into the story behind the story. All twelve 20 second vignettes are compiled here

Nat Geo, Big Cats

National Geographic presents a week dedicated to nature’s fiercest felines—big cats—creatures of magnificent strength, ferocity and beauty that are rapidly facing extinction. With visually stunning and powerful stories from around the world, get closer than ever before to lions, tigers, cheetahs, panthers and more as you share in their triumphs, defeats, and epic struggles to survive.

New Balance Anthem, We are Beta

The goal was to create a launch campaign for the forward facing athletic company, New Balance. The "We are Beta" campaign highlights that fact that we are all a work in progress, and to get the most out of ourselves, it takes work. The picture and sound reinforce this maximum effort mantra with signs of running in the red-- glitches, drops in resolution, static and interference.

Narcos, Netflix

Narcos is a serialized take on Pablo Escobar and the Medellin Cartel, produced by Netflix. The first season creates a sophisticated and chilling portrait of the criminal pitted against a government dealing with corruption. The saga tells the true story of how cocaine became such a huge problem in the U.S., and how it all started in the north place of Medellin Columbia.

Tumi, 40th Anniversary

Forty years of American ingenuity coupled with international inspiration has bought Tumi to the forefront of premium travel gear. The Tumi fortieth anniversary piece is a retrospective highlighting the company's  commitment to "perfect the journey." A delicate introspective piece was scored to pair with the long tracking shot.


Big Ten Network, The Next Level

Original music and mix for the show opening of "The Next Level," featuring Big Ten college athletes who vaulted to stardom at the professional level. The aim was to come up with an triumphant and epic score to match the motion graphics that propel the spot. Headquartered in Chicago, BTN is the first internationally distributed television network dedicated to covering one of America’s premier collegiate conferences. With nearly 1,000 sports events across all platforms in high definition, BTN is the ultimate destination for Big Ten fans and alumni across the country. The network is on the air 24 hours a day, 365 days a year.