Sonic Branding: Motorola, 2025 Product Launch

For the launch of the Motorola 2025 line up, we teamed up with Los York to execute the company’s latest offering to create a bespoke audio piece.


Sonic Branding: MTV Video Music Awards

The 2012 MTV Video Music Awards hit screens worldwide, featuring the best in pop music and a fresh new design centered around the beauty of being different. The Mill L.A design team and Easyfeel stepped up to the challenge of delivering the complete show package, including a full set of nominee broadcast elements. The result -- a striking new look, where we explored the concepts of space, time, and place while the footage and sound was distressed with a visual "grenade"-- contrasting the isolation and disquiet of the photography with a highly stylized digital imperfection. The idea was to focus in on some of the unusual beauty of America while drawing a parallel to the unique and diverse musical talent on the VMA stage.


Sonic Branding: Oscars, Evolution of Best Picture

Communication Arts Awarded. In conjunction with the 88th Academy Awards, score and sound design were created for this 88 second animated history of the Best Picture Award from 1927 to present, commissioned by the Academy and directed by Henry Hobson. Animated by Alasdair Willson, Design Support, Henry Edman.

Sonic Branding: Amazfit, T-Rex Pro

Working with Palette Post we created an enthralling sound to match the frenzied outdoor activities as the T-Rex Pro is put through its paces.