SoFi, Get Your Money Right

For the opening of the brand new home of the LA Rams + Chargers, SoFi Bank set forth a Rube Goldberg-inspired campaign to leverage the power of the massive elliptical oculus which is center stage at SoFi stadium. Working with Troika, we maximized the playful nature of the idea. The success of the concept turned into the creation of :30 broadcast spot as well.